Terms of Use

Who we are

Macy, the app at app.meetmacy.com (“the app”) and the website meetmacy.com (“the site”) are operated by Lior Zabari Ltd., a company registered in Israel (company number 516967395), Even Yehuda, Israel (“we”). Macy is an assistant for businesses, built on artificial intelligence.

For anything: hello@meetmacy.com.

What these terms cover, and when they bind you

These terms cover the service itself (Macy answering and calling for a business), the app the business runs her from, and the site.

Reading and browsing the site does not create a contract between us. These terms bind you from the moment you sign in or sign up in the app, where the sign-in screen links to them. The provisions on intellectual property, and the rights the law gives us, apply to everyone, with or without a contract.

Macy is a service for businesses. Whoever opens an account does it for a business, confirms that they are allowed to bind that business, and is at least 18. In these terms “you” means that business. If you don’t agree to these terms, please don’t open an account.

Your account

• Opening it. You sign up in the app with a Google account, or with an email address and a password; an email address has to be confirmed before the account opens.
• Where. Macy is offered to businesses in the United States and the United Kingdom. The app asks which of the two your business is in.
• Keeping it yours. Give details that are true, keep your sign-in details to yourself, and tell us at once if you think someone else has used your account. What is done in your account is treated as done by you.
• One business, one account. An account is for the business that opened it, not for resale and not for running the service for others, unless we agreed otherwise in writing.

What Macy does

• She answers. Macy answers calls to the phone number she has for your business, in English, from what you taught her in the app. You decide in the app what she may answer, whether she books meetings or only takes messages, and what she must never share. What she was not taught, she is set to write down and pass on, not to guess.
• She books. She books on Google Calendar, when you connect it, or on her own calendar in the app, where a booking can wait for your approval.
• She calls for you. She places an outgoing call only when you ask for it in the app, and only to regular phone numbers of your business’s own country.
• She writes on WhatsApp, when you connect your WhatsApp Business number: she answers people who wrote to your business first.
• She says what she is. At the start of every call Macy says that she is an AI assistant and that the call is recorded, and every call is recorded and transcribed. This cannot be switched off for one business.
• You see everything. Every call is kept in your app with its recording, its transcript and what was taken or booked in it. A recording is deleted after 30 days.
• She is a machine, and she can be wrong. Macy can mishear, misunderstand or say something inaccurate, and a summary or a transcript can contain mistakes. Check what matters to you in the app. Nothing Macy says is professional advice, and she is not a way to reach emergency services: she cannot call them.

What Macy can do depends on your settings and on the services you connect, and it may change as the product develops. A change that takes away something you rely on is announced as Changes to these terms describes.

Plans, phone numbers and call minutes

• Requests, not purchases. In the app you ask for a phone number for Macy and for a plan of monthly call minutes. Each is a request that a person on our team reviews. We may approve it, ask you for more details or decline it, and the number becomes active only after we approved it and our telephony provider did.
• No prices here. This site and these terms state no prices. Asking costs nothing. The price of a plan and the way it is paid are only what we agree with you in writing, before anything is charged.
• Macy’s number. The number Macy answers on is provided by us, through our telephony provider, for as long as you use the service. Your own business number stays yours: you forward calls from it to Macy’s number, and you can turn the forwarding off from your own phone at any moment.
• Limits. The service limits how many calls an account can have in a day and how long a call can run, to protect you and others from runaway use. The limits that apply to your account are shown in the app.

The people who contact your business

The people who call or message your business, and the people you ask Macy to call, are your callers and your customers. Their information is yours to answer for: you are its controller, and we handle it for you as your processor, under the Data Processing Addendum.

• Tell them what your law requires. Rules about recording a call, about a call answered or made by an AI voice, and about privacy notices differ from one state and one country to another, and they follow where your callers are as well as where you are. Macy’s opening sentence says that she is an AI assistant and that the call is recorded. That helps, and it does not replace your own duties, for example a privacy notice of your own, or a consent that the law of a caller’s place requires before a call is recorded.
• Have a reason the law accepts for handling their information with Macy, and answer their requests about it. The app’s tools, and we, help you with that, as the addendum describes.
• Teach Macy only what is true and yours to share. What you teach her is what she tells your callers.
• Check the rules of your field. If your work is covered by rules of its own, for example in health care, law or finance, it is for you to decide whether Macy fits them before you use her for that information.

What you may and may not do

You may use Macy to answer, book and call for your own business. You may not:

• Make calls the law forbids. Ask Macy to call only a person who asked for a call, or whom the law of their place lets you call, at an hour the law allows, and never a number on a do-not-call list that binds you. Macy is not a tool for cold calling, for automated campaigns or for calling people who did not ask.
• Send messages nobody asked for. On WhatsApp Macy answers people who wrote first. You may not use her, or your connection through her, for bulk or unsolicited messages.
• Hide what she is. You may not present Macy as a person, or teach her to deny that she is an AI assistant or that a call is recorded.
• Harm or mislead. No harassment, no fraud, no threats, no content that is unlawful or that infringes someone else’s rights, and no use of Macy to collect information that the law does not let you collect.
• Rely on her in an emergency, or for a decision that needs a professional.
• Attack or overload the service. No getting around its protections or its limits, no automated tools against the app or the site at a rate that burdens them, no attempt to reach another business’s information, and no copying or reverse engineering of the service.

Services you connect

You can connect Google Calendar and your WhatsApp Business number to Macy. When you do, you allow us to act in those accounts as the app describes: to read when you are busy and to put meetings on your calendar, and to receive and answer WhatsApp messages sent to your business. Those services belong to Google and to Meta, your use of them is subject to their own terms, and you can disconnect either one in the app at any time.

The calls travel through telephone networks and providers. A link or a connection to another service is not a recommendation of it, and its content, availability and security are its own.

Your content and ours

What you teach Macy, and the records of your business’s calls and messages, stay yours. You allow us to use them to provide the service to you, and for nothing else. We do not use them to train AI models.

The rights in the service, the app, the site, their design, code and text, and in the name Macy as it is used for the service, belong to us or are used by us under license. You may share a link to any page of the site. Other parties’ trademarks, such as WhatsApp and Google, belong to their owners and appear only to identify them.

If you believe something on the site infringes a right of yours, write to us with the details of the right and the link, and we will look into it.

What the site shows

• The information on the site is general information about Macy. It is not professional, legal, business or technology advice.
• The phone screens, the conversations, the names and the notes on the site are illustrations, and the details in them are examples.
• Whatever the site says about plans is general information and not an offer.

Availability and faults

We make a reasonable effort to keep Macy, the app and the site working, and we do not promise that they will run without interruption or fault, or that every call will be answered. The service relies on providers, among them Google Cloud, Telnyx, Cloudflare and Meta, and on the telephone networks, and a fault on their side can delay a call or prevent it. We will not be liable for a delay or a failure caused by circumstances beyond our reasonable control, such as a fault at a provider, a power outage or a cyberattack.

Keep another way for your customers to reach you. Do not make Macy the only way to reach your business for something that cannot wait.

Suspending and ending

• You can stop at any time. Pause Macy in the app, turn off the forwarding on your own phone, or close the account: with “Delete my account” in the app’s settings where that control is available, or by writing to us.
• We may suspend or end an account after a material breach of these terms; when its use puts other people, the service or a provider at risk, for example calls that the law forbids; when a provider or the law requires it; or when an amount we agreed on is not paid. Where we can, we tell you first and give you a chance to put it right. Where the risk is immediate, we act at once and tell you afterwards.
• When an account ends, Macy stops answering for your business, her number for your business is taken out of service, and what is stored for the account is deleted, as the Data Processing Addendum and the Privacy Policy describe. Take a copy of what you need first.

Liability

We provide the service with reasonable care and skill. We do not promise that Macy will understand every caller, that every answer of hers will be right, or that the service will bring you any particular result.

As far as the law allows, we are not liable for indirect or consequential loss, such as lost profit, a lost customer or opportunity, or harm to reputation; for loss caused by the way you set Macy up, by what you taught her or by a use of the service against these terms; or for loss caused by a provider, a telephone network or another service you connected.

Nothing in these terms excludes or limits liability that the law does not allow to be excluded or limited, for example for fraud, for an intentional act, or for death or personal injury caused by negligence, and nothing in them takes away a right that the law gives you and that cannot be waived.

If someone brings a claim against us because of a use you made of the service against these terms or against the law, for example a call to a person who did not agree to it, you will cover the reasonable costs and losses that the claim causes us.

Privacy, data processing and accessibility

The Data Processing Addendum forms part of these terms for every business customer: it governs how we handle the information of the people who contact your business. The outside services we use for that are listed on the Sub-processors page. How we handle your own account’s information, and a visitor’s, is described in the Privacy Policy. What we did to make the site accessible, and what is not yet right, is in the Accessibility Statement. Where one of those documents and these terms disagree on its own subject, that document prevails.

Changes to these terms

We update these terms when the law, the product or the way we work changes. Every version carries its number and the date it comes into force at the top of the page. A material change is announced on the site before it takes effect. If you keep using the service after a change takes effect, the new version applies to you; if you don’t agree to it, you can close your account. A copy of an earlier version is sent to anyone who asks.

Governing law and courts

These terms are governed by the laws of the State of Israel, and the courts of Tel Aviv-Jaffa have jurisdiction, without taking away any right that the law of your own country gives you and that cannot be waived.

Before going to court, we would be glad if you wrote to us. Most things can be settled directly and quickly. That is a suggestion only, not a condition.

General

• A price, a plan or a special arrangement that we agreed with you in writing prevails over these terms for what it covers.
• If a court finds a provision here void or unfair, it will be narrowed until it meets the law, and the rest stays in force.
• If we did not use a right, we did not give it up.
• We may transfer our rights and duties under these terms in a merger or a sale of the business, without harming your rights.

Contact

Lior Zabari Ltd., a company registered in Israel (company number 516967395), Even Yehuda, Israel. Email: hello@meetmacy.com.

In force from October 19, 2026. Version 1.1. See also the Privacy Policy, the Data Processing Addendum, the Sub-processors and the Accessibility Statement.